iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. According to the update, the new platform leverages iClick’s rich content resources and data tracking expertise and Tencent Culture and Tourism’s strong data capabilities to provide operators of domestic tourist attractions in China with a rich array of features including customer preference analysis and ranked selections of recommended travel content. “With domestic tourist sites among the businesses in China to be hardest hit by the impact of COVID-19, iClick’s new joint initiative with Tencent Culture and Tourism couldn’t come at a better time, as the nation recovers from the epidemic,” iClick Chief Executive Officer and Co-Founder Jian “T.J.” Tang said in the news release. “Our tourism content recommendation management platform represents the ideal comprehensive solution for tourist site operators, with Tencent’s vast dataset allowing for detailed peer analysis and consumer profiling for essential market insights, while iClick’s expertise in marketing resources and advertising placement ensuring they are able to reach their target demographic with the highest level of efficiency.”
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About iClick Interactive Asia Group
iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, its proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and currently operates in ten locations worldwide, including Asia and Europe. For more information, visit www.i-Click.com.
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