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AppSwarm, Inc. (SWRM) Aims to Increase Share of the Global Apps and Games Market

  • AppSwarm helps build, market and sell applications through mergers and acquisitions, joint ventures, partnerships and various other agreements
  • The company is aiming for $6-7 million in revenue by FY 2018, tapping into the nearly $100 billion global games market
  • The app market hit $1.3 trillion in 2016, and AppSwarm’s agreements with major app stores can help developers get to market sooner

In 2016, the global games market generated nearly $100 billion in revenue. AppSwarm, Inc. (OTC: SWRM) has built a business model that enables it to work with application developers and entrepreneurs who are great at creating ideas, but need a helping hand with marketing their products. AppSwarm has the financial resources to assist small application development firms and young entrepreneurs. It employs many strategies, depending on the individual business relationship. The firm has grown through acquisitions and by entering joint ventures and partnerships, royalty agreements and stock purchase agreements.

The company recently announced that it is striving for $6-7 million in revenue by FY2018 (http://nnw.fm/Xlb8N). A strong presence in the business, e-commerce, and general games market can help it get there. AppSwarm has structured its model to cater to historically profitable software developers that show growth potential. Merging with such companies, even small developers, gives them the needed financial resources, marketing tools and business management assistance to further their products.

A unique business model is centered on what the company calls the “Swarm.” This process focuses on engagement and retention, the performance of target applications and developers, and a monetization model. Four key revenue streams are implemented. The company is strongly involved in completing the concept and development phase and conducting all necessary functions to get the product on the market. It provides direct sales services as well. Together, these service offerings allow for the incubation of apps from ideation to sale to the end user.

AppSwarm is also active in social game development, both internally and through redeveloping existing apps. Other revenue streams include casino and movie-themed role-playing applications, but the company has also profited by partnering with many different entities, offering financial, operations and marketing resources and expertise. Providing cost-efficient processes to its partners and clients has made SWRM a viable choice for developers looking to give their products a boost.

The app market reached $1.3 trillion in 2016, according to App Annie. Expected to grow substantially over the next few years, the app market is extremely volatile and includes almost every product and service sector. Purchases such as Urban Bamboo Designs, a business serving environmentally conscious consumers looking for quality, stylish products, and VR World, a maker of virtual reality and augmented reality applications, have enabled SWRM to tap into lucrative revenue streams. It has even entered the business applications segment, thanks to a PDF document scanner that works with iPhones and iPads.

An ability to expedite development, financing, creation, and marketing and sales is allowing the company to tap into the large and growing global app market. Agreements with major app stores are in place. AppSwarm can therefore fast track applications so developers can launch their software, satisfy demand in key niches and turn a profit without extended wait periods. The agreements SWRM is capable of managing are enabling it to rapidly increase its presence in the global market.

For more information, visit the company’s website at www.App-Swarm.com

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